This is an excerpt from EERE Network News, a weekly electronic newsletter.

December 14, 2005

New Energy-Saving Campaign Emphasizes "The Power is in Your Hands"

Consumers have the power to employ energy efficiency to lower their heating bills, which is why a broad-based coalition launched a new campaign called "The Power is in Your Hands" on December 13th. Led by the Alliance to Save Energy (ASE) and the American Gas Association, the campaign brings together business, industry, utilities, trade associations, federal agencies, and community groups whose common goal is to reduce energy use in order to lower prices in the long run. The coalition's 20-plus members include DOE, the U.S. Environmental Protection Agency, The Dow Chemical Company, the North American Insulation Manufacturers Association, and the Edison Electric Institute.

The campaign will arm consumers with the information and tools they need to manage their home energy bills; inform them about the connection between household energy use and energy prices; and inspire them to use energy efficiency to reduce their energy use and thereby enhance the nation's energy security. The campaign features a new consumer booklet with a wealth of energy-saving tips, a laminated card for keeping key tips within easy reach, and a new Web site, which features resources, tools, and links to more information from campaign partners. The campaign will also include additional consumer materials as well as television and radio spots and placement of print ads in key markets. See the ASE press release and the Power is in Your Hands Web site.