This is an excerpt from EERE Network News, a weekly electronic newsletter.

March 09, 2004

DOE Launches "Energy Hog" Energy Efficiency Campaign

Computer-Generated Image of the Energy Hog.

The Energy Hog is energy efficiency's new arch-villain.
Credit: Tracy Locke

DOE has launched a national public service advertising campaign designed to make children and their parents aware of energy efficient behavior. The Energy Efficiency Campaign, launched on March 9th, features a reprehensible new villain—the energy-wasting Energy Hog—and includes public service announcements on television, radio, and the Internet. The Energy Efficiency Campaign currently targets children between the ages of eight and 13, but in future phases it will also target parents and teachers. The Advertising Council and Energy Outreach Colorado developed the Energy Hog and the campaign, and sponsors include DOE, The Home Depot, the North American Insulation Manufacturers Association, the National Fuel Funds Network, and 20 state energy offices. See the DOE press release.

The centerpiece of the campaign is the new Energy Hog Web site, which is aimed at children, but also includes resources for parents and teachers, as well as Internet versions of the Energy Hog ads. The Web site's main attractions are the Energy Hog Training Camp and its five training games, where children can train to become Energy Hog Busters and learn fun and simple ways to use energy more efficiently. But we'll warn you right now: those Energy Hog Buster training games aren't easy! To become an Energy Hog Buster yourself, visit the Energy Hog Web site.

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