This is an excerpt from EERE Network News, a weekly electronic newsletter.

December 10, 2003

Toyota Boosts Hybrid Prius Production for U.S. Market by 31 Percent

Toyota Motor Sales announced on December 8th that it will increase its production of the hybrid electric Prius for the U.S. market by 31 percent. Toyota originally planned to produce 36,000 of the vehicles for the U.S. market in 2004, but has now boosted that number to 47,000. The increase is Toyota's response to high demand for the vehicle: Toyota received 12,000 pre-orders before the vehicle launched in mid-October and delivered 10,000 vehicles in its first six weeks on sale. See the Toyota press release.

On December 2nd, Toyota announced that the second-generation Prius enjoyed a second consecutive record sales month of 5,584 vehicles in November—more than double the sales of the first-generation Prius' best-ever month, March 2003, when Toyota sold 2,532 vehicles. See the Toyota press release.

The Prius continues to earn kudos from the critics: last week, Car and Driver magazine named the Prius to its list of "10Best Cars," which represents both value and drivability. The Prius beat out an impressive list of nominees to make the list. See the "10Best Cars" feature on the Car and Driver Web site.

Features