This is an excerpt from EERE Network News, a weekly electronic newsletter.

June 26, 2002

U.S. National Efforts Aim to Promote Energy Efficiency and Renewable Energy

Energy efficiency and renewable energy may become a mainstream part of U.S. society through new efforts by two national organizations.

For renewable energy, the newly formed American Council for Renewable Energy (ACRE) aims to "bring renewable energy into the mainstream of America's economy and lifestyle," with a scope that includes solar, wind, biomass, and geothermal energy; hydropower; biofuels; waste energy; and hydrogen energy systems. The new non-profit organization will hold its Organizing Conference in Washington, D.C., on July 10th and 11th. See the ACRE Web site.

To increase U.S. awareness of ways to save energy, the Ad Council recently approved the "National Energy Efficiency and Conservation Campaign." Initiated by the Colorado Governor's Office of Energy Management and Conservation, the new national campaign is thus far supported by $125,000 from 11 state energy offices, up to $300,000 from the North American Insulation Manufacturers Association, and $300,000 from Home Depot. Unfortunately, another $480,000 is needed over the next three years to support the campaign.

The Ad Council is a non-profit organization that has produced, distributed, and promoted such popular public service campaigns as Smokey Bear's "Only You Can Prevent Forest Fires," The Crash Test Dummies' "You Could Learn A lot from a Dummy," McGruff the Crime Dog's "Take A Bite Out of Crime," "A Mind is a Terrible Thing To Waste," and "Friends Don't Let Friends Drive Drunk." A typical Ad Council campaign receives $32 million worth of advertising exposure. See the announcement on the National Association of State Energy Organizations Web site.

Of course, some energy efficiency organizations are already quite familiar with public service announcements. The Alliance to Save Energy (ASE), for instance, recently had the honor of having its "Static Electricity House" television commercial named as one of the top ten commercials in the world. See the ASE press release.