This is an excerpt from EERE Network News, a weekly electronic newsletter.

May 22, 2002

AWEA Launches Campaign for Small Wind Power in California

The American Wind Energy Association (AWEA) has launched a campaign to encourage California consumers to install small wind power systems. Together with the California Energy Commission, AWEA sent out a mailing in early May to 65,000 rural California households that could benefit from owning a home wind power system. See the AWEA press release.

Despite hefty state incentives, AWEA and other renewable energy advocates are facing marketing challenges in the state: a study commissioned by the CEC in November found that only 8 percent of businesses and 15 percent of homeowners thought they would "probably" or "definitely" install a renewable energy system - and nearly all of those said "probably." In contrast, 53 percent of businesses and 62 percent of homeowners said they "probably" or "definitely" would NOT install a renewable energy system. See the CEC report (PDF 395 KB). Download Acrobat Reader.