This is an excerpt from EERE Network News, a weekly electronic newsletter.

June 20, 2007

DOE and Disney·Pixar Team Up in Energy Saving Campaign


Drawing of a cute animated rat smiling and holding up a compact fluorescent light bulb.

Ratatouille, a Disney·Pixar character, is helping DOE to promote home energy efficiency.

DOE announced on June 14th that it has teamed up with Disney in a nationwide campaign to promote energy efficiency through a television spot based on the upcoming Disney·Pixar film "Ratatouille." The 30-second animated spot features the characters Remy, Emile, and Skinner, and urges viewers to make the switch from incandescent bulbs to compact fluorescent lights. To learn more ways to save energy, viewers are then pointed to DOE's energy.gov Web site, which features links for kids and adults. The DOE Office of Energy Efficiency and Renewable Energy (EERE) now features the TV spot on its home page, as well as on its Consumer and Kids Web sites. The spot will air on cable networks nationwide starting June 15th and continue through the summer. See the DOE press release and the "Ratatouille" feature on the energy.gov home page.

The Alliance to Save Energy (ASE) and the Edison Electric Institute are also teaming up with a media outlet to get the word out about energy efficiency. Through a partnership with the Sci Fi Channel, the hit series "Eureka" will help to launch the Eureka $mart House Energy-Efficiency Challenge, a national drive for home energy efficiency. During a "Eureka" marathon on June 26th, a character from the show will encourage viewers to make their home more efficient and will direct viewers to a Web address where they can enter to win a home energy efficiency makeover. Other promotions for the Web site will be hidden in this season's shows. DOE is one of the sponsors for the campaign, which will culminate when the winner is announced in September, followed by the actual energy-efficiency makeover in October. The initiative is part of Sci Fi's "Visions for Tomorrow" campaign to inspire pro-social action around the critical issue of energy and the environment. See the ASE press release and the Sci Fi Web site.

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