This is an excerpt from EERE Network News, a weekly electronic newsletter.

June 14, 2007

DOE and Disney·Pixar Team Up in Energy Saving Campaign


Drawing of a cute animated rat smiling and holding up a compact fluorescent light bulb.

Ratatouille, a Disney·Pixar character, is helping DOE to promote home energy efficiency.

DOE announced on June 14th that it has teamed up with Disney in a nationwide campaign to promote energy efficiency through a TV spot based on the upcoming Disney·Pixar film "Ratatouille." The 30-second animated spot features the characters Remy, Emile, and Skinner, and urges viewers to make the switch from incandescent bulbs to ENERGY STAR compact fluorescent lights. To learn more ways to save energy, viewers are then pointed to the energy.gov Web site, which features links for kids and adults. The Office of Energy Efficiency and Renewable Energy now features the TV spot on its home page, as well as on its Consumer and Kids Web sites. The spot will air on cable networks nationwide starting June 15th and continue through the summer. See the DOE press release, the "Ratatouille" feature on the energy.gov home page, and the video on the EERE Consumer and Kids sites.

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