What's Your Excuse? Campaign
The "What's Your Excuse?" campaign is aimed at the 8-12 year old "tween" market, which encourages kids to make more energy efficient choices at home. Created in partnership with the Ad Council, with the advertisements supported by the pro bono efforts of Goodby, Silverstein and Partners, the campaign includes, television, radio, outdoor, and Web advertisements.
See the official What's Your Excuse? Web site.
Feature Graphics
If you would like to link to What's Your Excuse? from your Web site, please use one of these images.
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Public Service Announcements
View the public service announcements from the What's Your Excuse? campaign and the EERE Kids Saving Energy campaign, also created with Ad Council.
View the text versions of these videos: